I don't know to much about this subject, but it seems to me, that, as an instructor, if you maintain a professional atmosphere at all times, and make sure that your students are always respectful, that not only should you be able to attract more women, but you should be able to attract and retain more students in general. Also, I think that if you are going to try to sell your class specifically to women, it helps to include combat scenarios which may be more common for women, not just your run of the mill mugging, but assaults, attempted rapes, drunken idiots at the bars, that kind of thing. Also, Mrs. Gold talks about empowerment, and getting the woman to understand that she has a right to defend herself, things in that vein. While I don't pretend to completely understand exactly what empowerment means, I have an inkling of an idea. I like to discuss a little of the warrior ethos, as we call it in my line of work. While these students may not be warriors, and my not want to be warriors, a little bit of discussion along those lines kind of helps the student focus on what needs to be done, and may be especially important for women, who, as we have stated, are traditionally supposed to be meek and mild. By warrior ethos, I mean getting to the heart of what it means to fight for your life, to perhaps one day lay it on the line. Discussing the things that you have to live for, and fight for. I feel all this is important in self-defense, but perhaps more so when dealing with a women's self-defense class, because a lot of them need to be re-wired in the area of self-defense. Although, all of this has probably been said before, I just wanted to throw my two cents in, if its worth that much. I hope what I have said has made sense, 'cause I wonder sometimes.
Kent