Many of your students like to be connected with an international organization with roots worldwide and a good, worldwide reputation that has stood the test of time.
The SFC is 11 years old, soon to be 12 (written Sept, 2007)
The SFC magazine-CQC Magazine- had subscribers in 26 countries.
I teach in 8 countries a year, 9 counting the USA. 10 next year.
We receive 300,000 to 600,000 webpage hits a month, many are worldwide sources.
It is a good idea to be connected to a worldwide group. Being an isolated renegade in a back-alley, school in a low-rent district is just not your formula for success. You might think its cool, you "lone renegade ronin you," but odds are? It ain't going to work.
Failing to promote these affiliations on your windows or signs, is missing a subliminal and psychological business attraction, especially to the untapped adult market.